Divo Holics is a scuba diving fashion brand that needed an online store as adventurous as the sport. TeamX designed and built the e-commerce website, covering the brand look, UI/UX design, a product catalogue with size, colour, and pattern options, wishlists, customer accounts, a secure cart and checkout, and an admin panel. The store also includes a blog, a gallery, and an FAQ page, so shoppers can browse, get inspired, and find answers in one place.
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The brand needed a store that looks bold and ocean-inspired without feeling too slow in terms of brand identity. Product photos had to stay sharp while pages still loaded fast. Shoppers also needed an easy way to pick colours, sizes, and patterns, and the product page had to update smoothly as they chose. On top of that, the store had to work well on phones, tablets, and desktops, since many shoppers browse on mobile first. Checkout had to feel quick and safe on every screen.
The project began with workshops and research. TeamX studied other scuba and water sports stores to spot gaps, then worked with the client to set clear goals before any design started.
Wireframes mapped out the layout first. A mobile-first design followed, using ocean colours and clear product pages.
The website was built on WordPress with WooCommerce as the e-commerce layer, giving the brand a store that is fast to update and easy to grow. Layouts were designed mobile-first, and secure online payment gateways handle checkout.
