Challenge

Building a bilingual storefront rather than a translated one required the RTL layout to be designed and implemented as a first-class experience for Arabic rather than a mirrored adaptation of the English layout. Every component in the library, every product card, navigation element, form, and checkout step needed to function correctly and look intentional in both directions. Handcrafted and artisan products are highly visual and tactile by nature, so presenting them in a digital environment that communicates their quality through photography, layout, and product detail required careful design balance between clean professionalism and warmth. The discount coupon system needed to support multiple rule types: percentage and fixed amount, minimum order value, usage limits, and expiry dates, all manageable without developer involvement, which required WooCommerce's coupon logic to be configured precisely. Integrating WhatsApp as both a floating live chat channel and a per-product quick-contact link required consistent implementation across the storefront without disrupting the browsing experience.

Results

• ✓Tammy World launched with a complete, bilingual e-commerce storefront that presents the brand's handcrafted products to both Arabic- and English-speaking customers in a clean, professional shopping environment.
• ✓Customers can browse by category, search by keyword, view detailed product pages, and complete purchases in their preferred language on any device.
• ✓The client manages all products, inventory, pricing, promotional banners, discount coupons, and policy pages independently through the WordPress admin panel, with the ability to create and restrict staff accounts as the team grows.
• ✓WhatsApp remains available throughout the shopping experience for customers who want direct contact before or after a purchase.