Awards

Case Study

ROSTA

Overview of a web design project

Project Overview

TeamX Tec partnered with ROSTA to create a modern online store for premium coffee products and accessories. The aim was to provide an elegant and fast shopping experience that reflects the brand’s identity. The fully responsive website supports both English and Arabic, making it user-friendly for everyone. With easy navigation, smooth browsing, and secure checkout, customers enjoy a polished shopping experience, while the brand maintains control over product management and marketing..

Key Objectives

The project aimed to create an online store for ROSTA that showcases its products in a user-friendly way. It needed to clearly display products, include detailed descriptions, and allow customers to create wishlists. Shoppers should be able to check out easily as guests or registered users. The website would also support multiple languages and feature a personal area for managing orders and addresses. The goal was to build an engaging shopping experience that enhances the ROSTA brand and simplifies management behind the scenes..

Project Management

The project utilized an agile workflow with key milestones for UI/UX, bilingual setup, frontend, backend, and eCommerce integration. Focused design ensured a premium feel through consistent visuals, while weekly reviews kept the client engaged. Iterative development refined the shopping experience, search system, checkout flow, and dashboard features. Extensive testing on desktop, tablet, and mobile ensured a smooth launch with optimized speed and performance..

Technologies Used

ROSTA was developed using modern tools for performance and scalability. WordPress and WooCommerce formed the eCommerce foundation, enhanced by custom components for product modifiers, bilingual layouts, and advanced filtering. The responsive frontend utilized HTML5, CSS3, and JavaScript, while WooCommerce APIs managed carts, orders, and payments, ensuring PCI compliance. Google Analytics offered insights into traffic and conversions, alongside backend tools for product management, order tracking, and promotions..

Challenges

Creating a bilingual online shopping experience with support for right-to-left reading was a significant challenge, all while keeping the brand consistent. The product pages needed to easily handle different options like grind types and weights and work seamlessly throughout the shopping process, including the cart and checkout.We also built a strong system for registered users, allowing them to view order histories, save addresses, sync wishlists, and securely save payment methods. Additionally, we included features for coupons and user activity tracking, which added to the project’s complexity..

Solutions

TeamX created a bilingual architecture that adjusted layout based on language, providing a native experience for English and Arabic users. Custom templates supported modifiers efficiently. The optimized wishlist and cart systems allowed seamless syncing for guest and registered users. The backend included a comprehensive admin dashboard for product management, order tracking, and analytics. Image optimization and caching ensured fast loading times, while secure payment gateways and SSL encryption provided a safe shopping experience, enhanced by WhatsApp and social media integration.

Results

The new bilingual, mobile-optimized eCommerce website for ROSTA features clear product browsing, category filters, wishlist options, and smooth checkout with various payment methods. Customers have access to a user dashboard for order transparency, while admins benefit from a robust backend for store management. The site boasts fast loading speeds, intuitive navigation, and a premium visual identity, with Google Analytics used to track performance and inform marketing strategies..

Conclusion

The ROSTA platform exemplifies effective design and eCommerce development, enhancing a brand’s digital presence. With features like bilingual support, intuitive shopping, secure payments, and strong admin control, it provides a scalable foundation for growth. The result is a trustworthy and visually appealing online store, positioning ROSTA as a premium choice for coffee lovers..

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