Shoppers can buy products directly from social media platforms like Instagram and TikTok. As consumers become more comfortable shopping on social media, social marketing is expected to grow in 2023.
Live commerce is a type of social commerce where shoppers can watch live videos of products being demonstrated and then purchase those products directly from the video. Live commerce is viral in China but also gaining traction in other parts of the world.
Before buying clothes or furniture, shoppers can try them on with AR. Shoppers can browse and purchase products in virtual showrooms.
Shoppers can subscribe to regular product deliveries, such as groceries, beauty products, and clothing. Subscription services are convenient for shoppers and can help retailers generate recurring revenue.
Consumers are increasingly interested in sustainable and ethical shopping. This means shopping for products that are made from sustainable materials and that are produced by companies that have ethical labor practices.