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Case Study

Emerald Beauty

Overview of a web design project

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Project outline

Project Overview

Key Objectives

Project Management

Technologies Used

Challenges

Solutions

Results

Conclusion

Project outline

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Project Overview

TeamX Tec developed Emerald Beauty, a bilingual digital platform designed to transform how customers in the UAE book and manage beauty services. The project included both a responsive website and a cross-platform mobile application for iOS and Android. Emerald Beauty allows customers to browse beauty services, book appointments, and make secure post-service payments, while giving freelance beauticians and salon their own interface to manage schedules, portfolios, and earnings. The goal was to modernize the beauty industry with a smooth, trustworthy, and mobile-first experience that benefits customers, freelancers, and administrators alike.

Key Objectives

The main objective of Emerald Beauty was to create a complete online ecosystem for salon and freelance beauty bookings, accessible through mobile. The platform needed to support bilingual content — English and Arabic — to serve a diverse UAE audience. Key priorities included an intuitive mobile-first interface, secure payment processing after service completion, and powerful tools for freelancers to manage their profiles and appointments. The admin panel also had to provide full oversight of bookings, users, and service listings, ensuring reliability and compliance with platform standards.
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Project Management

Emerald Beauty was developed using the Agile methodology, with iterative sprints focused on design, mobile functionality, and backend integration. Each milestone was reviewed with the client to ensure the vision was aligned at every step. Design workflows were handled in Figma, while GitHub was used for version control and collaborative development. Our cross-functional team worked on the website, mobile apps, and admin dashboard in parallel, ensuring design consistency and efficient delivery. Continuous testing and client feedback cycles helped refine both performance and user experience before launch.
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Technologies Used

Emerald Beauty was built with a robust and scalable tech stack to support high performance and real-time interactivity across all devices.
  • Frontend (Web):React.js for a dynamic, responsive interface
  • Mobile App (iOS & Android):Flutter for consistent cross-platform performance and faster development
  • Backend:Node.js with Express.js for efficient API management
  • Database: MongoDB for flexible, scalable data storage
  • Payments:Stripe integration with post-service payment flow
  • Authentication & Notifications:Firebase for OTP verification and real-time push alerts
  • Hosting & Deployment:AWS and Firebase for secure, reliable hosting
  • Admin Panel: React.js dashboard with moderation and analytics capabilities
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Challenges

One of the major challenges was implementing bilingual functionality while maintaining a consistent interface for both left-to-right (English) and right-to-left (Arabic) languages. Developing a real-time booking and availability system required precision to prevent overlapping appointments and ensure accurate slot locking. The advance payment model added complexity to transaction handling, as it required holding charges until service verification. Managing performance across multiple platforms, web, Android, and iOS, while maintaining synchronized data also demanded careful architecture and optimization.
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Solutions

TeamX Tec addressed these challenges with targeted, efficient solutions. A bilingual interface was developed with automatic layout adjustments for LTR and RTL languages. Real-time bookings were managed using WebSocket communication, which temporarily locks slots during the booking process. Stripe’s API was customized to process payments only before service completion, verified through backend confirmation. Flutter was chosen to power both mobile apps from a single codebase, ensuring consistency and reducing development overhead. The admin dashboard was equipped with advanced moderation tools for approving freelancer profiles, reviewing content, and managing financial operations. Geo-location filters allowed users to discover nearby professionals, improving convenience
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Results

The final release of Emerald Beauty delivered a seamless, elegant experience across all platforms. The Flutter apps enabled customers to browse, book, and pay securely within minutes, while freelancers could easily manage schedules, portfolios, and client interactions. The bilingual setup allowed users to switch languages effortlessly, expanding accessibility. The post-service payment feature built user confidence and reduced disputes. The admin dashboard provided real-time insights into platform activity, ensuring smooth operations.

Conclusion

Emerald Beauty successfully reimagines the beauty service experience by connecting customers and freelancers through a smart, bilingual, and mobile-first platform. With real-time bookings, secure payments, and administrative transparency, the platform sets a new standard for digital transformation in the beauty industry. Built for scalability and future growth, Emerald Beauty positions itself as a leading solution in the UAE’s on-demand beauty service market, with plans to introduce loyalty programs, promotional campaigns, and advanced analytics for service providers.

Connect With Us

Phone Number

+971503300030

Email

[email protected]

Address

49CG+GHP - Dubai Silicon Oasis - Industrial Area - Dubai - United Arab Emirates

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Project Overview

Key Objectives

Project Management

Technologies Used

Challenges

Solutions

Results

Conclusion

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