If you have been following the recent news on Single Brand Retail and sluggish sales on leading online marketplaces
What is branding?
Branding is a way to build a brand up using numerous elements such as values, color schemes and logos, which are used to influence customers. It is a marketing process that gives audiences a chance to differentiate between brands and help them make an informed choice.
branding websites to help you succeed
Importance of branding
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
As we referenced above, branding provides potential customers with reasons to choose you over the competition, highlighting significant, meaningful differences.
In return for powerful branding, companies are rewarded with more successful campaigns, brand loyalty and more.
Fully responsive themes for mobile commerce
We make mobile selling simple with dozens of responsive themes that automatically scale to fit a shopper’s screen size. If you’re using a non-responsive theme, our default mobile template still lets you cash in on mobile sales.
Customize your theme to make it your own
You can use Style Editor, our built-in WYSIWYG editor, to customize select BigCommerce themes with no coding needed. Not afraid to get your hands a little dirty? We offer access to HTML and CSS so you can pop the hood and fully adapt your design.