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MultiBrand

Featured Collection Of
iBarista MultiBrand

We always aim to deliver highest classes of quality when it comes to customer service, product quality, and support

HOW IT WORKS

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What is multibrand?

Multi-brand add-on enables you to manage more than one brand at the same time. Each brand is characterized by multiple factors, which define it’s identity. These factors are email support addresses, Help Center, various widgets and plugins. Social media platforms, like Facebook or Twitter, also help you form your brand.

What Is a Multi-Branding Strategy?

The multi-branding strategy refers to the company’s approach to introducing different brands or products within the same market segment under a different or same company name. For instance, Facebook owns Instagram and WhatsUp which are both mobile applications but don’t have the name mentioned in the brand’s title. Another example is FedEx that uses its brand in the title of each separate service such as FedEx Cargo, FedEx Office, etc.

How to Manage Multiple Brands to Succeed?

The advice here is clear and straightforward – marketing strategy for different brands should be created and implemented separately. When you introduce a new product to the market, it doesn’t mean that the marketing approach for your previous release will work. Here are some steps to follow with your multi-branding marketing.

Multi-Brand Digital Initiatives:

Multi-Brand Digital Initiatives: Thinking Web System, Not Web Site

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